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6 Years

Case Studies

Hospitality Brands

“Every hotel tells a story — our job is to capture it. From boutique charm to luxury comfort, we create visuals and strategies that make guests feel connected before they even arrive.”
– Amara Collective -

The hospitality industry thrives on emotion — it’s not just about where guests stay, but how they feel while they’re there.
Our collaborations in this sector focus on building authentic storytelling, premium visuals, and marketing strategies that make guests connect with a brand long before they arrive.

We’ve had the privilege of working with a wide range of hospitality partners — from iconic Danish hotel groups to boutique properties across Europe.
This includes the boutique Brøchner Hotels chain and several members of the Arp-Hansen Hotel Group, such as Hotel Phoenix Copenhagen and Copenhagen Strand.
Internationally, our portfolio expands to include Excelsior Hotel Cimone, Hotel Ristorante Camoghe, Bettstatt-Neustadt, Arena Hotel Waldshut, Hotel Al Gelsi, Brassel Apartment, and a variety of Airbnb hosts across Italy, Germany, and Switzerland.
We’ve also partnered with restaurants like Calice d’Oro and many more hospitality brands seeking to enhance their guest experience through strong, visual storytelling.

Lack of time: As a busy entrepreneur, Kjmp didn’t have the resources to manage daily social media operations.
Limited digital visibility: A desire to attract new customers across all service areas.
Traditional marketing: Previous focus on offline channels and word-of-mouth promotion.

We took charge of his entire digital presence:

Social Media Management:
Daily updates and optimization of Facebook and Instagram with relevant content for all services.

Paid Advertising:
Targeted Facebook ads promoting photography, IT support, and music equipment rental.

Engagement and reach:
Created content that attracted new followers and potential clients, focusing on storytelling and personality.

  • ROAS 5 on Facebook Ads

  • 11,000% increase in Instagram reach

  • Significantly higher engagement and follower growth across social media

  • A unified digital platform that saved time and generated more client inquiries across all services

The Proces

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About

This is where our journey together begins.
We take the time to understand who you are and what your brand stands for.
If you already have a brand identity, we build upon it — if not, we create one together from the ground up.
Here, we establish a shared foundation where your values, tone, and visual direction are defined in close collaboration.

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Problem

Together, we identify the challenges holding you back.
It could be unclear communication, inconsistent branding, lack of online visibility, or missing strategy.
We analyze your current situation and, through open dialogue, uncover the real obstacles — not just the surface-level symptoms.

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Solution

The solution is built hand in hand with you.
Through workshops, creative sessions, and ongoing feedback, we craft a strategy and visual identity that truly reflect your brand and goals.
Every step — from concept to execution — is done in collaboration, ensuring the final result feels authentic, aligned, and uniquely yours.

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Schweizerbageriet- Bakery/Cafe

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Alt i en service - Carpentry and Construction Services

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Fotomedia -
photograf, Etc. 

SchweizerBageriet is Aarhus’ oldest bakery, renowned for its handcrafted cakes, bread, and high-quality specialties.
With more than 120 years of history and a strong local community, the bakery has built a loyal customer base that values traditional craftsmanship and the authentic atmosphere of a true bakery.

SchweizerBageriet wanted to strengthen its digital presence and engage a younger audience on social media.
They lacked a unified content strategy and a partner who could handle the ongoing management of their social media and Google platforms — with a focus on quality, consistency, and brand identity.
Additionally, they aimed to increase webshop activity through targeted advertising on Facebook and Google.
A key challenge was to create authentic and consistent content that reflected the bakery’s cozy atmosphere and artisanal craft.

  • 3+ million views across platforms

  • ROAS 7 on Google Ads

  • Over 125% organic growth on social profiles

  • +8,000 average increase in views per post after including TikTok — compared to Facebook and Instagram alone

We developed an organic, data-driven content strategy that blends storytelling, craftsmanship, and community.
The strategy draws on the bakery’s 120-year legacy, showing how tradition and quality still thrive today — through authentic stories, real people, and small everyday moments from life inside the bakery.
The goal was to create genuine connection in their communication and use social media as a tool to build relationships — not just reach.

Alt i én Service is a newly established company offering complete home and property maintenance — from cleaning and garden care to renovations, window washing, and handyman services.
The concept was simple but powerful: one team that can handle everything.
Together, we set out to create a recognizable brand identity, establish trust, and communicate their “all-in-one” value to the right audience.

As a new business, Alt i én Service faced several challenges — especially when it came to marketing.
Their brand was unknown, their online presence was minimal, and they struggled to communicate their value to companies and private customers alike.
Many businesses were hesitant to collaborate because they couldn’t yet see the brand’s reliability or professionalism.
The key challenge was clear: to build a trustworthy and consistent brand identity that appealed to both homeowners and business clients.

In close collaboration with the founders, we developed a complete marketing and branding strategy to position Alt i én Service as a reliable, full-scale service partner.
Together, we built a modern visual identity and tone of voice that communicated trust, quality, and flexibility.
We designed a new logo and visual system, built their website, and created engaging photo and video content showcasing both private and commercial projects.
Through content marketing, social media management, and storytelling, we helped them connect with businesses — highlighting their professional approach and broad skill set.
Every part of the process was done in partnership, ensuring that the brand felt genuine and true to their values.

Lack of time: As a busy entrepreneur, Kjmp didn’t have the resources to manage daily social media operations.
Limited digital visibility: A desire to attract new customers across all service areas.
Traditional marketing: Previous focus on offline channels and word-of-mouth promotion.

Fotomedia is a versatile creative agency based in Vejle, run by Kjmp, offering:

  • Wedding Photography – creating lifelong memories through professional and personal images

  • Portrait Photography – portraits for both private clients and businesses

  • IT Support – technical advice and customer assistance

  • Music Equipment Rental – providing high-quality gear for events and occasions

With this wide range of services, Kjmp wanted to strengthen its digital presence, reach new customers, and streamline its marketing through social media.

We took charge of his entire digital presence:

Social Media Management:
Daily updates and optimization of Facebook and Instagram with relevant content for all services.

Paid Advertising:
Targeted Facebook ads promoting photography, IT support, and music equipment rental.

Engagement and reach:
Created content that attracted new followers and potential clients, focusing on storytelling and personality.

  • ROAS 5 on Facebook Ads

  • 11,000% increase in Instagram reach

  • Significantly higher engagement and follower growth across social media

  • A unified digital platform that saved time and generated more client inquiries across all services

Within just 4 months, Alt i én Service experienced significant growth and recognition — both online and locally.

  • +285% increase in reach across Facebook and Instagram

  • +160% more engagement through consistent, branded content

  • Website visits up by 230% after launch

  • 12 new business collaborations established in the first 3 months

  • 30+ new private clients booked recurring cleaning and maintenance packages

  • Built strong brand awareness, resulting in organic inquiries from companies seeking long-term partnerships

The results showed not just visibility — but trust. Alt i én Service went from being a local startup to a recognized and reliable service provider for both homes and businesses.

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Danish Welding Solution - Welding

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Woof The Label - Webshop

Danish Welding Solution is a professional welding and metal fabrication company based in Denmark, known for its high precision, reliability, and craftsmanship.
The work includes both large-scale industrial projects and custom solutions for businesses across different industries.
We collaborated to create high-quality advertising videos that would visually communicate their expertise, professionalism, and the people behind the craft.

Danish Welding Solution wanted to strengthen their online presence and highlight the quality of their work through video — but they lacked professional visual content that could capture what makes their brand unique.
Their existing marketing material didn’t showcase their precision, modern equipment, or the team’s expertise.
The main challenge was to translate a technical and industrial service into an engaging visual story that appealed to potential business clients and partners.

We worked closely with the company’s team to plan, film, and produce a series of professional advertising videos that showcased both their process and their people.
Our approach focused on storytelling — combining cinematic visuals with authentic on-site footage to build trust and credibility.

Together, we:

  • Developed a video concept that reflected their identity and values.

  • Filmed on location to highlight real projects and authentic workflows.

  • Edited videos for social media, website, and B2B presentations.

  • Ensured the tone matched their brand — technical, professional, and grounded.

The collaboration was creative, hands-on, and built entirely around their vision of showing the quality behind every weld.

  • After publishing the videos, Danish Welding Solution saw a noticeable improvement in engagement and visibility:

  • +190% increase in social media reach within the first month

  • +85% more engagement on posts featuring video content

  • Website traffic up by 120% after the video launch

  • Increased inbound inquiries from potential B2B clients who had seen the videos

  • Several new collaboration requests from industrial partners impressed by the company’s professionalism

  • The videos helped humanize the brand and positioned Danish Welding Solution as a trusted, high-quality partner in their industry.

Woof The Label is a modern Danish dog accessories brand focused on creating stylish, high-quality products that combine fashion with functionality.
The brand’s mission is to make dog gear that feels premium, looks aesthetic, and matches the lifestyle of today’s dog owners.
Together, we worked to strengthen their brand identity, define their marketing strategy, and expand their visibility — both online and through collaborations with local communities and influencers.

Although Woof The Label had a beautiful product line, they struggled to reach their target audience effectively.
Their branding lacked consistency, their marketing efforts were not data-driven, and their content didn’t fully capture the brand’s premium yet playful vibe.
They wanted to position themselves as a trusted, stylish dog brand and attract both individual customers and business collaborations, such as pet stores and lifestyle partners.
The challenge was to create a clear brand identity and marketing structure that reflected quality, community, and trust — while driving measurable growth.

In close collaboration with the founders, we developed a complete brand and marketing strategy designed to elevate Woof The Label’s presence and storytelling.
Together, we:

  • Refined their brand identity with a cohesive visual and tone-of-voice system.

  • Designed a content strategy focused on authenticity, lifestyle, and emotional connection between dogs and owners.

  • Produced high-quality photo and video content for social media, website, and campaigns.

  • Created targeted paid ad campaigns to reach dog lovers and potential retail partners.

  • Structured their website and online store to improve conversion and navigation.

Every step was done collaboratively — ensuring the brand remained true to its personality and purpose, while building a scalable marketing foundation.

  • Within just 3 months, Woof The Label experienced a strong transformation in both visibility and engagement:

  • +340% increase in social media reach across Instagram and Facebook

  • +210% engagement growth from user-generated content and community interaction

  • Website traffic up by 180%, with a 2.3x increase in conversions

  • Sales increased by 65% compared to the previous quarter

  • 5 new retail and collaboration partnerships established

  • Significant growth in their email list through new lead magnets and storytelling campaigns

  • The brand evolved from a small creative startup to a recognizable and trusted lifestyle label — loved by both pet owners and partners.

Tine - Schweizerbageriet

Amara Collective has helped us with the parts of our marketing that we dont have time to handle ourselves ” 

AS FEATURED ON

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